trend:relations
trend:relations - press relations by and with trend:research
trend:relations utilises the long-lasting experience and the extensive knowledge of trend:research and supports companies of the energy and waste industry with their press and public relations in a branch-oriented way.
The goal is to pick current topics, present them customer-friendly and to place this information systematically making use of the many personal contacts to up-to-date daily newspapers and to the specialised press of the energy and waste industry. Every company starts from a different point, of course. Therefore, trend:relations works out individual approaches, pursues them continually and revises them regularly.
trend:relations represents quality, reliability and creativity.
The comprehensive trend:research archive:
- … more than 200 offered studies
- … more than 120.000 pages
- … at least 20 current Multi-Client-Studies a year
- … more than 1.000 interviews a year
- … own database consisting of more than 25.000 entries
- … ca. 2.000 company profiles
- … more than 30 staff-members within market research
Content design
- Writing of texts applying thematic specifications of the client
- Writing of texts without content specifications (current topics after research in Multi-Client-Studies, the internet, etc.)
- Topic management and planning
trend:relations establishes contacts on the basis of:
- Comprehensive and well-structured lists of addresses of daily newspapers, specialised magazines, agencies and associations (more than 100 entries) and structured media distribution lists (more than 60 entries)
- Long-lasting personal contacts to editors and journalists of the specialised and daily press
- Extensive lists of media data of assorted specialised publications (more than 90 entries)
trend:relations utilises this broad base of knowledge to transport topics and information through the media in a goal-oriented way and without delay.
trend:relations offers:
- strategy and planning of communication
- consultation and conceptualisation of communication
- analysis of present target-groups and activities
- media analysis/market research (target group analysis)
- means of communication (flyer, brochures)
- sales and marketing strategies
- editorial realisation
- to establish and maintain media contacts
- to write and place reports and exclusive articles
- contributions to company publications
- management of press clippings/press reviews
- list of publications
